How We Planned The Exponential Growth Of FM Leaders Saudi Marafiq

The Challenge

Marafiq’s FM business was entering a decisive growth chapter—one that required a sharper strategic direction, a clear value proposition, and an execution model capable of scaling performance while protecting profitability. The objective was not “a strategy document”; it was a practical growth strategy that could be translated into decisions, investments, and measurable operational outcomes.

Our Approach

We worked with leadership to develop an integrated strategy and execution blueprint, built around four core workstreams:

• Strategic positioning & portfolio choices
  Defined where to compete and how to win—clarifying priority customer segments, service offerings, and the most attractive growth lanes across FM and utilities-related services.

• Value creation & commercial model
  Developed revenue and margin levers, pricing and packaging logic, and a coherent approach to key accounts and partnerships—ensuring growth is accretive, not merely expansive.

• Target Operating Model (TOM) to enable scale
  Designed the operating model required to deliver the strategy: service-line architecture, decision rights, governance forums, performance cadences, and integrated enabling functions to support consistent delivery.

• Financial sustainability & execution planning
  Built a practical value case, identifying cost and productivity levers, CAPEX efficiency opportunities, and an executable initiative portfolio—supported by a delivery cadence, dashboards, and clear ownership.

Throughout, we emphasized leadership alignment, rapid decision-making, and an execution design that fits the realities of operating at national scale.

Results & Impact

The engagement delivered a strategy that is both ambitious and operationally grounded:

• 16 strategic initiatives prioritized across growth, service excellence, customer experience, digital enablement, and financial performance.
• Identified 18% cost optimization potential through productivity levers and operating model design, with clear ownership and sequencing.
• Defined pathways to deliver a 27% efficiency improvement across priority value streams through standardized delivery models, governance cadence, and performance management.
• Deployed 4 unified governance frameworks to accelerate decisions, strengthen accountability, and ensure benefits realization.

What This Enabled

Beyond the immediate deliverables, Marafiq gained a coherent “strategy-to-execution” system—linking direction, operating model, and performance management—supporting sustained growth and a stronger platform for sector leadership.